Write Effective Property Listings: Tips From Seattle Property Managers

December 4, 2023 0 comment

The competition in Seattle’s rental market is fierce. A well-crafted property listing is your first opportunity to make a lasting impression on potential renters. Here are some insider tips from seasoned Seattle property managers to ensure your listing stands out:

1. Captivating Headline

Your headline should grab attention immediately. Use descriptors that highlight the property’s best features, e.g., “Sunny 2-BR Apartment with Stunning Waterfront Views.”

2. High-Quality Photos

• Use Natural Light: Photograph during the day when there’s ample natural light.
• Cover All Angles: Show every room from multiple angles.
•Highlight Unique Features: Be it a fireplace, a renovated kitchen, or a balcony with a view.

3. Detailed Descriptions

• Avoid Vague Terms: Instead of just saying “spacious,” mention the exact square footage or describe how many pieces of furniture can fit comfortably.
• Local Amenities: Highlight nearby attractions, parks, shopping centers, schools, or transit hubs.
• Include Updates: If you’ve recently renovated, specify what’s new.

4. Be Transparent about Costs

Clearly state the monthly rent, deposit amount, and any other associated costs. Being upfront avoids potential misunderstandings later on.

5. Outline Lease Terms

Mention the lease duration, renewal options, and any specific rules (e.g., no smoking, pet policies).

6. Use Bullet Points for Features

A list format is easy to scan:
• Stainless steel appliances
• In-unit washer and dryer
• Secure parking space
• 24/7 gym access

7. Virtual Tours

In today’s digital age, a 3D virtual tour can give prospective tenants a better feel of the space, making them more likely to schedule an in-person viewing.

8. Be Responsive

Potential tenants might have questions. Ensure you’re available to answer them promptly, whether through email, phone calls, or text messages.

9. Refresh Your Listing

If your property isn’t renting as quickly as hoped, refresh your listing. Update photos, tweak descriptions, or adjust pricing to remain competitive.

10. Use Professional Language

Avoid using slang or overly casual language. Ensure your listing is professional, error-free, and easy to understand.

11. Mention Safety Features

With safety being a priority for many, highlight features like security systems, gated entries, smoke detectors, or on-site security personnel.

12. Testimonials & Reviews

If previous tenants had a great experience, share a testimonial or two. Positive reviews can significantly influence decision-making.

Conclusion

A well-written and detailed property listing can significantly decrease the time a property spends on the market. By integrating these tips, you not only attract potential renters but also ensure that those who inquire are genuinely interested, making the entire rental process more efficient.

Maximize Your Rental’s Potential with DavisPropertyManagement.com With years of experience in Seattle’s rental scene, we’ve mastered the art of creating compelling property listings. Let us manage every aspect of your rental journey, from listings to tenant screenings to maintenance. Reach out to our dedicated team today and experience the difference!

Davis Property Management

At Davis Property Management, we provide fast, friendly, and professional service tailored to your individual property management needs.